Caregivers Communications and Marketing Toolkit

This toolkit was designed as a practical resource for state agencies, community partners, nonprofits, and advocates — anyone who supports family caregivers. It contains ready-to-use templates, sample messaging, and designed materials to raise awareness, connect caregivers to services, and strengthen public understanding of the caregiving role.

The goal of the toolkit is simple: empower caregivers to see themselves in this role, recognize that support is available, and take the first step toward accessing the help they need.

All materials are free to use and customize for your organization or community — no attribution to NASHP is required.

Caregivers Communications and Marketing Toolkit: About This Toolkit

Planning and Strategy Tools

Ready-to-use Content

Ready-to-use Designed and Customizable Materials

To download the full suite of materials from the Caregivers Communications and Marketing toolkit, click here.

For any questions about the toolkit, please email caregiving@nashp.org. Also, we’d love to hear how you are using it! Please send us a quick email to let us know how and where you are using the toolkit and how it helps you and your community. 

We are grateful to The John A. Hartford Foundation for making this toolkit possible.

Learn More

To learn more about the National Strategy to Support Family Caregivers, visit the National Academy for State Health Policy’s RAISE Act Family Caregiver Implementation and Technical Assistance Center.